NEW BGA MEMBER: YASA

We are delighted to welcome YASA to the BGA Membership. We are certain that they will make a great contribution to the association.

About YASA

YASA was founded in 2009, a spin out from Oxford University following the PhD of founder and still CTO, Dr Tim Woolmer.Founded on the belief that small, powerful and efficient electric motors would play an increasingly important role in meeting the strict targets being set by policy makers globally, by enabling new, more efficient and sustainable means of transportation.At the time, the electrification of the automotive industry was nascent and electric flight a distant prospect.Since YASA’s incorporation, much has changed. Automotive OEMs have by and large embraced electrification. However, just about every EV on the market today utilises legacy radial motor technology. Easier to develop, the suppliers and systems already existed and it was the fastest route to for all manufacturers to join the EV market.But in 2005, Tim had a unique opportunity to explore a new way and began to look at the case for Axial Flux as an alternative.

In 2018, YASA officially opened its first e-motor serial production facility in Kidlington near Oxford, UK, followed by specialist Controller development team, based in Welshpool, Wales.After the opening of these factories, YASA began suppling world-leading sports car manufacturers with innovative powertrain solutions based around its axial flux electric motors. 

In 2019, YASA announced Ferrari as its first OEM customer in volume production, with the ground-breaking hybrid Stradale SF90.

After initially being in discussion with AMG as a potential customer, in 2021 YASA, became a wholly owned subsidiary of Mercedes-Benz, with a remit to develop electric motors for Mercedes-Benz’s AMG.EA electric-only platform. 

We are now the electric innovation partner pioneering new electric drive technology for the Mercedes-Benz Group

Contact

Telephone: 01865952100

Website: https://yasa.com/